Mood Board of Target Audience

After brainstorming who our target audience are for the music magazine, I made this mood board to give a rough idea of the lifestyle and interests of the type of people we aim to attract to become potential customers. 

Target Audience and House Style Brainstorm

Together me and my partner discussed and brainstormed who we want our target audience to be, and what we want our magazine to have a look like, taking into consideration all of the research that we have done on other current music magazines. 

NME Cover Analysis

This is my analysis of the NME cover with Paramore as the featured band, with the headings masthead, colours, images, text, uses and gratifications and positioning and size. Click on the image to make it bigger to be able to read all of the text. 

Music Magazine Background Research

Music Magazine Background Research

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Second draft of school magazine using DTP

        This is our second draft of the school magazine for the preliminary task. We looked at the feedback, and tried to adapt the cover as best we could to fix most of these problems. We changed the colour of the subheadings, telling the reader what's inside to white so that it stood out more from the picture, and makes it easier to read. We also added a black shadow underneath the main story and the competition, as these are the stories we wanted to emphasise the most and make sure the audience notices and reads.  By adding the competition on the front, we felt that it would attract the whole range of our target audience, as well as giving them a reason to buy the magazine. We also took some pictures to put in the gaps that were left before next to the story about the media trip. The white outline that we added to the photo's from the media trip is effect as well as it makes the photo's stand out from each other, at the same time as not taking much attention from the main image but making them more noticeable. 

         We do understand that the picture we have used as the main image is not strictly a medium close-up shot, as the brief explains but is just a medium shot. We did try to crop the image so that is was medium close-up, but didn't look as effective as the Bunsen burner was cut out, and it just looked like a girl in goggles looking down for no reason. This is why we decided to keep this as our image, as it fitted much better with the whole design, and was more effective and related to the cover story it's representing in a much better way.  

             We also apologise for the bad quality of the image of the front cover, the printer wasn't of the best quality to print in colour, and we couldn't erase any of the lines that it made across the page. 

     

Feedback Time

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Draft Of Magazine Front Cover using DTP

Above is our first draft of the school magazine front cover using Desktop Publishing. We used our own original image, and made up the main stories featured on this page. We tried to use the first sketch as much as possible and used it as guidelines when designing this. We still need to take and add our original pictures to go with the 'Media Trip Photo's' along the bottom, and this will be shown in our next attempt. We made sure that matched what the Preliminary Exercise instructions set out for us to comply with, and to check this we made a quick tick list, as shown below.  

First Sketch Of Front Cover

To start thinking about how our magazine front cover is going to look, me and my partner put our idea's together and came up with this sketch. We decided on having a science related story as the main cover story as our school is a specialist science college, and also attracts many of our target audience. We also wanted to make sure that the masthead was clear, and looked appealing to the target audience, without looking too boring or sophisticated to keep up high interests in the magazine. We made sure that other stories and images were laid out appropriately so they can be read and understood easily without blocking the main image or other text. This sketch will help us enormously to design a draft of the front cover using DTP, and will give us a basic guide to how we want it to look. 

Who co-ordinates and edits the magazine?

As this magazine will be run by students, the co-ordinators involved will be students, as will the editors. They will probably be students from higher up in the school, for example members of the sixth form, as they would have a mature overlook onto the website, and would be more experienced than students would be further down the school. These students would most likely take Media and/or English so that they have plenty of knowledge on the content and appearance of the magazine, making sure it appeals to all students at the school. 

Who writes the articles to go in the magazine?

The articles that will go into the school magazine would mainly be written by students, but maybe some being written by teachers. The students writing the articles will probably in the higher years of the school, from around year 10 upwards, and will mainly consist of students that have an interest in writing, journalism, media or just want to promote an event or something happening within the school. By using students to write the articles, this helps the magazine to make sure it's targeting the right audience, as the students know who they're writing to the best, making it much more accurate than an older author guessing what their target audience wants from the magazine. 

Who are the Audience/Consume?

For the preliminary task of creating a school magazine, we need to consider who we will be targeting our product to, so that all articles are relevant and interest the reader. The magazine would be on sale at school, so the target audience would be all school years, from 7-13, meaning the age group would be from 11 to 18 year olds. The magazine would also obe priced so that it would be affordable to everyone, and we think the most suitable price would be of 50p.

What type of articles should go into a school magazine?

To appeal to the whole range of students, aged 11-18, it's vital to have a big variety of articles inside the magazine. This will make sure that the magazine attracts all elements of their audience, and keep up their potential customers. Below I have come up with a list of possible articles that I feel will be appreciated by the target market within the magazine. 

• School sport team and individual news
• School council meetings and outcomes
• Club information, with special features on new clubs that haven't happened before
• Upcoming events in school
• Charity events
• Workshop notifications
• School trip insights
• Term dates
• Agony Aunt page
• Department features
• Staff insights
• Fashion page, with links to sixth form dress and textiles
• Achievements 
• Competitions
• Former pupil successes 

School Magazine Name Idea's

To choose a suitable name for our preliminary task of creating a 'School Magazine', me and my partner decided to do a brainstorm of idea's, and then choose our favourite. We underlined with dots our most favourite names, but then decided on 'The Rumour', as you can see if highlighted in pink. We thought the name 'The Rumour' would be suitable as we want the magazine to appeal to 11-18 year-olds, and not their parents, so didn't want to make it too formal or boring.