Thursday, 13 January 2011

Q5 How did you attract/address your audience?

Facebook
When coming up to finishing my magazine, I used the social networking site Facebook to gain feedback from my target audience. I thought this would be a good place to gain responses as the majority of 'friends' I have on here are within the 16-24 age group.


I found that I got some useful feedback from this, and recieved some positive opinions on the way it looks. This shows me that I've met the needs of my target audience. After recieving the feedback, I made some minor changes to the cover to improve it do verify  it as my final draft.

Survey Monkey

When my magazine was finally finished, I wanted some more feedback to help me tell if I had met the needs of my target audience fully. I used Survey Monkey to do this, and sent this link to fellow media students, and other members of my target audience. I used both open and closed questions, so that i recieved opinions as well as basic yes/no answers.

 


From looking at my results, I've found that overall all of the people who took my survey, voted that they liked my magazine. This is a great relief as nobody said that they disliked the magazine. I've also recieved feedback on what I could have improved on, as well as the area's in which they think I did well. But generally, the feedback was really good, and specificly told me what was good and what wasn't so good. This information is vital when looking back over it, and finding out where my target audience would want my magazine to be improved.

(Click the images to enlarge them)

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